Activity 1: The Changing Hispanic Market

Document 5 is "Facts Re: The Hispanic Market," prepared by the Mayor's Office during the Koch Administration in the 1980's. Students will discuss the following questions.

When was this document written? What was happening to the Hispanic population at that time?

Why was this document written? What was the mayor's office concerned about?

How is the Hispanic population characterized? (What do the statistics show?)

What Hispanic publications are mentioned? What other Hispanic publications do you know about in New York now? What other media for advertising to the Hispanic community are mentioned?

What attitude toward Hispanics is expressed in this article?

Where do you see advertising today that is directed at Hispanics? What products are advertised?

What kinds of customers used the Hispanic banks? How many of these banks have you seen in your neighborhood? Why do you think Hispanic banks are important?

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